: What Do Life Insurance Leads Cost?
What a life insurance lead costs, what changes the price, and what every lead should come with.
Short answer
$30
A WRITTEN Veteran lead, sold to one agent and never resold.
Buy weekly: $30 a lead for your first 4 paid weeks, then $25 a lead for as long as you stay. Stop any time.
What Sets The Price
Three things move the price of a life insurance lead: the kind of coverage the person asked about, how the lead was made, and how many agents it is sold to. A shared lead goes to several agents at once, so it costs less, and every one of them calls the same person. A WRITTEN lead is sold to one agent and never resold.
For final expense leads, one lead company’s guide puts shared web leads at $8 to $22 and exclusive web leads at $45 to $70 (Elevarus). For more on the difference, see Is An Exclusive Lead Worth It?
What every lead should come with
Before you pay for a lead, ask what was checked. Every WRITTEN lead comes with these:
- Answers Complete. Every question on the form, answered.
- Phone Verified By Text. They confirm their number with a texted code before the form sends.
- Never Sold Before. Sold to one agent. Never resold.
- Consent On Record. The wording they agreed to, when they agreed, and the ad they saw.
What A Pack Costs
Leads are paid upfront by the pack: 10 leads is $300, 20 is $600, 40 is $1,200, and 80 is $2,400. Unused leads never expire.
Common Questions
Do I Need A Plan To Buy Leads? No. The CRM, Dialer, and Agency are optional, and leads work without them.
How Do I Buy More? When you’re down to 3 leads, we email you. One tap buys the same pack for the same States.