: Is An Exclusive Lead Worth It?
Exclusive versus shared leads: who else calls the person, how long a lead stays yours, and what to ask.
Short answer
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The number of agents who get a WRITTEN lead. A shared lead goes to several agents at once, and some leads sold as exclusive are sold again after a set window.
Shared Leads
A shared lead is sold to several agents at once. It costs less, and every one of them calls the same person, so by the time you call, they may have heard the pitch already.
For what each kind costs, see What Do Life Insurance Leads Cost?
Exclusive Leads
An exclusive lead is sold to one agent. You are the only one calling, so you can reach the person when it suits them, follow up over days, and keep working the lead after the first call.
Timed Exclusives
Some leads are sold as exclusive for a set window, then sold again to other agents. Ask how long exclusive lasts before you buy. A WRITTEN lead is sold to one agent and never resold, so it stays yours for good.
Which One Fits You
Shared leads cost less, so they can suit an agent who calls fast and in volume. Exclusive leads cost more and leave room to work each one: a first call, a text, and a callback when they are free. If you work leads past the first call, exclusive means nobody else is working them alongside you.
Questions To Ask Vendors
- Is the lead sold to anyone else, ever?
- If it’s exclusive, for how long?
- Where does it come from: your own ads, or bought from someone else?
- What was checked before it reaches me?
WRITTEN’s answers are on the Leads page.
Common Questions
Are Leads Exclusive? Yes. Sold to one agent. Never resold.
Where Do The Leads Come From? From ads we run ourselves, made to fill orders. Nothing is bought from another vendor or resold to us. Each lead is someone in your States who told us the coverage they want, who it protects, and what they can spend each month.